Visiting Gomon
Our Commitment to Flawless Fit, Now Digital-First.
One thing we figured out pretty early on at Gomon was that traditional custom clothing stores carry a lot of cost that honestly has nothing to do with the garment itself. Expensive retail locations, large showroom spaces, layers of overhead—it all gets added into the final price somehow. We decided to move our business online so more of that budget could actually go into the product.
And surprisingly, once the process was fully dialed in, the fit results online weren’t really behind physical stores at all. We spent years refining the measurement flow, improving our precise fit technology, and building a system that works in real situations, not just in theory. So instead of pouring money into rent and decoration, we put it into better fabrics, experienced craftsmanship, and service that actually responds when customers need help.
That’s also why Gomon online offers exceptional value and precision at the same time. The shirt or suit itself gets the attention, not the storefront around it.
Of course, some people still prefer face-to-face interaction, and honestly, that makes sense too. A showroom gives customers a more hands-on experience, especially if they enjoy being part of the process in person. Different sales models, same goal in the end—getting the fit right.
And if you feel more comfortable having measurements taken professionally, that’s completely fine. A lot of customers simply visit a local tailor nearby, get measured there, then send the numbers over to us. It’s actually a pretty practical setup. You get the reassurance of in-person measuring without paying full traditional custom shop pricing on the final garment.
The Accuracy of Digita
Over the past two years, we’ve spent a lot of time comparing our online orders with in-store ones, just to see the real difference beyond assumptions. Honestly, the fit results came out almost the same. Customer satisfaction stayed very close too. That’s a big reason why we’re comfortable doing custom clothing online now. We’re not guessing our way through it anymore. A lot of the confidence comes from handling so many online orders already—different body types, different preferences, different countries—and learning where the small adjustments actually matter.
More On the Change to Digital-First:
Who should consider a shopping online?
A lot of customers today still want high-quality custom clothing, they’re just more careful about where the money goes. Instead of paying extra for a luxury storefront experience, many are perfectly happy with a simpler online process if the garment itself is better. Honestly, the vast majority of customers now prefer shopping online anyway. It’s easier, faster, and people have gotten comfortable handling things digitally. As long as the fit is right and the quality shows up when the package arrives, that’s what really matters to them.
Why is pricing different between BlackLapel.com and Showrooms?
Traditional custom stores, especially luxury ones, usually carry a very different business model. Higher service costs, expensive retail locations, large showroom spaces—it all gets built into the final price somewhere. Gomon took another route. Our online store runs on a thinner margin and a much higher order volume, so we don’t have those heavy offline costs sitting in the background all the time.
What we ended up doing instead was pushing more of the budget back into the actual product—better fabrics, cleaner production methods, upgraded technology, faster workflow. Honestly, we’d rather spend money improving how the clothes are made than decorating a storefront most customers visit once. That’s a big part of why the online pricing can stay relatively reasonable while the quality keeps moving forward.
What are the benefits of ordering online instead of visiting a showroom?
First off, we’re a factory store, so the pricing works a bit differently from traditional retail. There’s no huge store markup sitting on top of the garment, which helps keep things more reasonable from the start. For returning customers, we usually send discount coupons as well, so repeat orders become even easier.
Another thing people notice online is the flexibility. There are simply more fabrics, more styles, more combinations to work with. Orders move faster too, since we can adjust production directly without going through layers of retail handling. And if something needs altering or even remaking, we treat it with the same attention as the original order, not like some afterthought.
Honestly, once customers get used to the process, online custom clothing just becomes a more convenient way to do things.
Is shopping online really as accurate as visiting a showroom?
Yes, in the end, both online and in-store custom orders are built from the same thing—the measurement data. That’s really the core of it. Once the measurements are accurate, the pattern making process doesn’t suddenly change just because the order came through a website instead of a physical store. I think a lot of people still assume online custom clothing is somehow less precise, but after handling years of orders, we’ve found the final accuracy is basically the same. Good measurements are what matter most.
Why doesn’t Black Lapel operate its own showrooms anymore?
Once we moved most of the custom orders online, a lot of the heavy retail costs just disappeared with it. No oversized storefronts, no massive operating expenses sitting on top of every garment. Instead of pouring money into that side of the business, we pushed it back into better fabrics, cleaner production, and more precise technology. Funny thing is, customers noticed pretty quickly. Better products led to better word of mouth, and that naturally brought in more orders. Over time, we shifted the physical stores into more of a luxury showroom role, while the actual custom ordering side grew online where the process had already become mature and efficient.